PCB News - About SMT informatization will enter a new era

Zhou Zixue, chief economist of the Ministry of Industry and Information Technology and vice chairman of the China Electronic Information Industry Federation, said that the SMT electronic information industry is the most promising industry to take the lead in entering the post-industrial stage. It must rely on the deep integration of the two to improve the overall level of product quality in the electronic information industry. Accelerate its transformation and upgrading. The China Electronic Information Industry Association must actively promote the construction of the integration of the two management systems and promote the overall improvement of the quality of enterprises. SMT companies should establish an online quality monitoring and traceability system, and introduce professional service organizations for quality evaluation and brand cultivation.

The electronic information manufacturing industry is an important pillar industry of the national economy. Compared with developed countries, my country's electronic information manufacturing industry started late, but it has developed rapidly in recent years. According to data from the Ministry of Industry and Information Technology, from January to October this year, the added value of China's electronic information manufacturing industry above designated size increased by 11.9% year-on-year, 3.5 percentage points higher than the industrial average. The profit margin of the whole industry rebounded slightly, and the loss of enterprises was further narrowed.

Recently, at the SMT Electronic Information Industry Quality Summit Forum, Yang Xueshan, Vice Minister of China's Ministry of Industry and Information Technology, said that the added value of China's electronic information manufacturing industry above designated size will achieve a double-digit growth year-on-year this year. The rapid growth of my country's electronic information industry is realized on the basis of a large base and many products already having a large market share, which is very difficult.

"In a short period of time, the main reason for the rapid development of the domestic SMT electronic information manufacturing industry is that on the one hand, the market demand is relatively large. With the release of the domestic demand potential, the sales of electronic products have increased significantly; on the other hand, the source There have been breakthroughs in the technology of my country’s electronic information industry, and production efficiency and quality have improved; third, thanks to my country’s electronic product companies starting to focus on consumer experience, service levels have improved." Wang Ningyuan, IT industry researcher, China Investment Consultants Said to the reporter of "China Sankei Shimbun".

Relevant data in 2012 emerged. In the second quarter of 2012, China only had five companies selling mobile phones to the world, and only accounted for 14.6% of the share. At that time, South Korea's 34.8% share was more than double that of China. And now, such a scene has changed, and the latest data has emerged. 9 overseas mobile phone manufacturers headed by Huawei, Daydream, Xiaomi, Coolpad, Reply, TCL, Vivo, Oppo and Gionee have taken the world's smart phones. 33.1% market share. In overseas markets, among the total wholesale volume of China's smartphone market in September 2014, the total share of domestic smartphones reached 73%. From the perspective of wholesale sales, domestic smartphones in the third quarter of 2014 completed the overtake against foreign brands for the first time, reaching 55% in September.

In response to the recent vigorous growth of domestic brands, Wang Ningyuan emerged that overseas electronic products started late compared to foreign brands. In the face of foreign brands, domestic electronic products are more cost-effective, more usable, and more suitable for the needs of the masses. Domestically produced electronic products have been fascinated for years, and they have gradually excused the signs of high prices and low quality, and companies have also advanced in sales, favoring the experience of consumers, and have produced more violent attacks on the development of foreign brands. In the face of rapid growth, there are still shortcomings. From today's point of view, my country's SMT electronic information production industry still has problems such as uneven product quality and incomplete brand configuration.

In the same way, taking mobile phone wealth as an example, Xu Hao, an international analyst at Yibumei, explained to the reporter of "China Industrial Economic News" that the key to domestic mobile phone outburst lies in the creation of a foreign audience user group. Looking at overseas companies today, no company has the price of an international mobile phone brand. This is an important point that affects its overseas market expansion. Therefore, in order to create such a constant group of users, it is necessary to continue to influence the market. The second is to cultivate one's own internal skills, take an international approach, and both customer service and product quality must stand the test. Once the initial customer group is established, it is easy to form a word-of-mouth communication, and gradually expand the market share.

Many people should empathize with the rapid development of my country's electronic information manufacturing industry. From the electronic products around us, we can realize that "domestic products" are becoming more and more popular. At the SMT Electronic Information Industry Quality Summit Forum, Yang Xueshan took mobile phones as an example: "In the global mobile phone market last year, more than 81% of mobile phones were made in China. From mobile phone brands to chips and operating systems, the degree of localization is increasing." In real life, many domestic brands of mobile phones are becoming more and more people's choice.