PCB News - PCBA processing quotation

PCBA processing quotation

With the prevalence of longboard theory in the Internet age, the division of labor for enterprise specialization has become more and more important. PCBA electronic product processing manufacturers will get more customer inquiry opportunities. At this time, how to make PCBA quotations in a targeted manner is very important. To a certain extent, it determines the possibility of future cooperation.

The principle of PCBA processing quotation

1. Principles of market and product analysis

In the face of customers’ PCBA processing inquiries, we need to obtain the basis for evaluation from the information reserved by the customer (such as email, company name, website, name and job title), so as to determine the company’s scale, marketization and batch potential, and location Information about regions, prices and service acceptance, product added value, etc. In addition, relevant projects and dynamic information of the company (if possible) can be obtained through Baidu, Google, LinkedIn, Weibo and other channels. The above work must be completed before the targeted quotation.

2. The principle of seductive pricing

Giving customers a competitive price does not mean that it is the lowest price, especially for developed countries, they are very likely not to choose the offer with the lowest price, so we need to carefully evaluate and give it without sacrificing profits. Intermediate quotation (the method is as follows), for example: use a lower price higher than the batch display requested by the customer to highlight it. In addition, some testing and manual operations can be excluded, so that these negotiations can be clarified one by one when in-depth business cooperation in the future.

3. Reflect the principle of specialization

The first PCBA quotation should appear professional enough, which is reflected in the format of the quotation (such as overall color, consistent font, professional layout, use of handwritten signatures and seals, etc.), which can give customers an excellent professional impression After all, when a customer prints out the quotations of all suppliers for a meeting for discussion, a professional one will always bring a lot of impression points.

PCBA processing quotation method

1. Calculate all material costs based on BOM and Gerber files

2. Calculate the cost of SMT patch and DIP plug-in

3. Calculate the cost of PCBA testing (such as ICT, FCT testing, etc.)

4. Evaluation of packaging and logistics

5. According to the customer's area and product characteristics, generally use the cost-plus method to price, that is, the quotation = cost * (1+x%), where x needs the above comprehensive evaluation. According to experience, x is generally in this range : 20%

PCBA quotation is a science, it also reflects the broad perspective and professional quality of sales staff, and it is an important step to improve the conversion rate of potential customers.

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