PCB News - How can PCBA suppliers stand out from the competition?

How can PCBA suppliers stand out from the competition?

As a PCBA supplier, thinking of sending a quotation and then waiting for the transaction is a big mistake. PCBA processing manufacturers want to stand out from the competition, often ignoring the hardships that need to be paid in this process, and more importantly, a marketing thinking. In order to answer this question, we must first stand at the customer’s point of view and understand what the customer thinks. What are the needs of customers looking for PCBA suppliers?

1. Professional impression: customers believe that only professional people can achieve satisfactory results. Therefore, whether your quotation has a clear format and accurate words, whether the salesperson's phone calls are polite and professional, and whether the columns of the company website are clear and professional, etc., are all subconscious and conditioned reflections of customers evaluating PCBA suppliers. 2. Scale and process capability: Customers will carefully analyze the characteristics of their product projects and what process capabilities are needed to help achieve them. Therefore, customers will browse the introduction of enterprise scale and process capabilities as an important part of evaluating PCBA suppliers. in accordance with. 3. Quality control method: The customer's initial evaluation of the PCBA supplier will form a basic impression: quality or price? Mid-to-high-end manufacturing capacity is still location manufacturing capacity. In view of this, the professional description of quality control methods will also help customers quickly understand the capabilities of PCBA suppliers and provide favorable conditions in the competition. 4. Enterprise case: Does the website have a detailed case introduction, instead of just putting a few logos on it, it is better to have relevant background introduction, PCBA product pictures, etc. 5. Quotation: To analyze the quotation of PCBA suppliers, you need to carefully browse the customer's website to understand the size of the customer's company and the positioning of the product in the market. For example, high-end products, you must care about quality and service; low-end products care about price and delivery . After capturing this information, you must set the corresponding price in a targeted manner to ensure your own profits, otherwise even if the transaction is completed, the follow-up service will be difficult to sustain. Customers often do not choose the highest quotation from many PCBA suppliers, and there is a great possibility that they will not choose the lowest, and they will definitely choose the one with the highest comprehensive score. Therefore, never expect to beat the competition with the lowest price.

In order to stand out from the competition, all techniques and tactics must return to one goal: to gain the trust of customers. How can two companies that do not know each other quickly establish business cooperation? In the final analysis, it is necessary to solve the problem of trust. Trust does not come from what the customer hears and sees, but from what the customer perceives. If you are in full bloom, butterflies will come. Therefore, as a PCBA supplier, the topic of our brainstorming is how to make us appear the most professional? Professional website, sales staff, quotation, customer analysis, documentary strategy, to professional sample production and mass production, promote the long-term cooperation between the two parties.

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