PCB News - The circuit board proofing industry is at stake

The circuit board proofing industry is at stake

In recent years, low-cost circuit board proofing has been a hot topic for us. There are mixed opinions on whether you need to lower prices to attract customers. On the surface, we can see that low-priced circuit board proofing may not be very harmful to the company, and it may even win over more buyers, relying on a strong user base to provide different services for different customers. This method is only suitable for that kind of large and medium-sized enterprises. For small circuit board manufacturers, lower market prices will continue to squeeze their gross profit, and it will also cause the bad phenomenon of "bad money driving out good money". There is even more public opinion in the industry that it will Triggered a big change in the industry.

For this reason, different experts have given different opinions. An industry expert expressed a negative view on this public opinion. He believes that major changes in the industry are simply alarmist talk, and no one has the ability and the right to re-enact rules. However, the big change is only spreading in the low-end market, and overall it has no effect. In order to have a place in the industry, the most important factor is not from the opponent, but the key is to recognize yourself.

In fact, it is not only he who thinks so. Another authoritative expert who did not want to be named also emphasized that it is impossible for the industry to redefine the rules. The circuit board proofing market belongs to the traditional industry, and the threshold is not high. Even if you use a low-price strategy to reduce the living space of Shenzhen PCB manufacturers, there will still be other new businesses pouring in one after another. Therefore, the circuit board proofing industry will always exist and is indispensable.

The editor believes that the end result of attracting customers under the banner of low prices must not be good for each other. Vicious competition has all harms and no benefits, and everyone should deal with such problems objectively. Don't always think about compressing your own costs and profits! What everyone has to do now is to actively respond to the call of our country's current policies, make every effort to innovate independently, go all out to expand their thinking, and strive to improve their personal value. Fight for market share with independent innovation and combat power, and retain corporate customers with technological level.

An industry expert also pointed out: Appropriate industry competition will promote the rational development of the market. However, the current low-cost circuit board proofing has caused the market to be in a mess. If you want to return to the previous appearance, you must invest more time and energy. It is suggested that manufacturers can reduce the surcharge appropriately by reducing costs -> optimizing management -> internal pressure reduction, and waiving additional fees if conditions permit, allowing customers to enjoy real discounts. This kind of deceptive price reduction will only destroy the trust of customers in the company, so it is better to be pragmatic.

If the company lacks profit space, the quality of the product will definitely be problematic. After all, profit can survive. In fact, the most critical reason for the outbreak of many safety incidents is that the product quality is not up to standard. Fortunately, the market has been gradually standardized, and quality as the core will continue to be the core concept of the company. Looking at the PCB industry from a long-term perspective, the prospects are still good. To be sure, it is difficult for businesses that only do processing to have a place in the industry. For this reason, some large-scale manufacturers have begun to design their own professional software to facilitate the design of circuit boards and the research and development of related products.

The reputation of a company can be improved through low prices. For large PCB manufacturers, the most important thing is to compete for the entrance. To deal with the endless stream of orders, it is recommended that they be reasonably included in the service of the company. The company can rely on perfect after-sales service. To make up for the loss of circuit board proofing.

However, for small circuit board manufacturers, orders that are retained through low prices will not be able to maintain quality and quantity and deliver on time. In addition, there are various product problems, which are inevitable. This situation will greatly affect the reputation of the business.

Although price is still a key factor for customers to choose products, as the circuit board industry standards are gradually standardized, it is impossible to retain old customers through low prices alone. Product quality is the cornerstone of a company's survival, and customers choose the company's reassurance. Large circuit board manufacturers will compete for entry and will inevitably retain customers at low prices. But for small circuit board manufacturers, only by relying on product quality and technical level to impress corporate customers can they increase their market share. The above are purely personal opinions. If you have any questions, please leave a comment below. Welcome everyone to discuss.