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This year, the shipment of phablet phones will surpass notebook computers, a new dawn in the circuit board industry
The latest forecast released by market research company IDC shows that global shipments of tablet phones will reach 175 million units in 2014, which is higher than the expected shipment of 170 million portable computers. The company also predicts that tablet smartphone shipments will exceed 318 million in 2015, which is much higher than the expected shipment of 223 million tablets. This prediction may be good news for circuit board manufacturers. However, due to the increasingly fierce competition in the phablet phone market, the price of phablet phones continues to fall, and the impact on the price of mobile phone circuit boards cannot be ignored. Opportunities and challenges coexist, and how PCB manufacturers respond will be an important issue to be resolved.
Worldwide shipments of smart connected devices expected
A phablet is a mobile phone with a screen size between 5.5 inches and 7 inches. It is a relatively new device category and has only been listed in detail since 2012. As the growth rate of 7-inch tablet PC shipments declines, the industry has begun to clearly realize the pressure of tablet phones on the tablet market. IDC predicts that next year, consumers’ interest in tablet PCs will again focus on large-screen tablets, which will also affect the future shipments of small-screen products, and various circuit board manufacturers have made corresponding adjustments to adjust their product structure. Adapt to market changes.
IDC project research manager Melissa Chau said: "As Apple joins this camp in the next few weeks, large screens become standard for mobile phones, and we expect the phablet phone market to gain more attention.". IDC predicts that in 2014, in the global smart phone market, the sales share of phablet phones will increase by 14%; and in 2018, this number will increase to 32.2%.
With the maturity of the smart networked device market and the growth of demand in emerging markets, the demand for tablet phones and ordinary smart phones will increase significantly. According to IDC forecasts, smart phones will account for 70% of the mobile phone market in 2014, and this share will increase to 75.6% by 2018. In the US and Western European markets, consumers will have personal computers, tablets and smart phones at the same time, and smart phones will be the first choice for consumers to access the Internet. As the prices of smart phones and phablet phones drop significantly, this trend will become more apparent in the future. In 2013, the average prices of tablet phones and ordinary smart phones were US$568 and US$320, respectively. IDC predicts that in 2014, this set of figures will fall to US$397 and US$291.
Tom Mainelli, vice president of IDC’s Device and Screen Research Project, said: “Obviously, in the field of mobile computing, consumers are still looking for the most suitable device configuration and screen size. In the future, mobile phones will have larger screens and tablets will Will challenge PCs, and even smart watches will join the battlefield of smart devices."
